📡 The Complete Business Messaging Guide

Every Channel.
One Platform. Zero Guesswork.

From bulk SMS and RCS to WhatsApp Business, Email and Voice — WebGenie is India's most complete enterprise messaging platform. Here's everything you need to know to reach, engage and convert your customers.

💬SMS & A2P
🔵RCS
🟢WhatsApp Business
📧Email
📞Voice
🔢OTP & Alerts
185+Countries Reached
98%SMS Open Rate
<5sOTP Delivery
100K+Messages per Batch
99.9%Platform Uptime
10,000+Businesses Trust WebGenie
5B+Messages Delivered
DLTCompliant & TRAI Approved
24/7Expert Support
API & SMPPIntegration Ready

Your messaging arsenal

Every channel, fully explained

WebGenie supports every major business messaging channel. Here's what each one does, who it's best for, and why it matters.

💬

SMS / A2P Messaging

Most Universal
  • 98% open rate, 90% read within 3 mins
  • Works on every mobile — no internet needed
  • Promotional, transactional & OTP
  • Supports all regional languages
  • Delivery to 185+ countries
🔵

RCS Messaging

Next-Gen SMS
  • Rich media: images, carousels, buttons
  • Verified sender branding & logo
  • Read receipts & delivery confirmation
  • Interactive CTAs — no app required
  • Falls back to SMS automatically
🟢

WhatsApp Business

Highest Engagement
  • 500M+ active users in India alone
  • Rich media, documents & location sharing
  • Template & session messages via API
  • Two-way conversational messaging
  • End-to-end encrypted & trusted
📧

Email Marketing

Best for Content
  • Unlimited content length & rich HTML
  • Highest ROI of any digital channel
  • Advanced segmentation & personalisation
  • Automated drip campaigns
  • Real-time open & click analytics
📞

Voice Broadcasting

High Impact
  • Pre-recorded or Text-to-Speech messages
  • IVR for interactive response capture
  • Missed call number campaigns
  • Call masking & patching
  • Supports English, Hindi & regional
🔢

OTP & Transactional

Mission Critical
  • Sub-5 second delivery on priority routes
  • Multi-channel OTP failover
  • 99.99% delivery SLA guarantee
  • DLT compliant sender IDs
  • Real-time delivery reporting

Getting started

Live in 4 steps. No tech team needed.

From sign-up to your first campaign — WebGenie is designed to get you sending in minutes, not days.

🔐

Create Your Account

Sign up at webgenie.info. Receive your secure login, API keys and dashboard access instantly. No setup fees.

💳

Add Credits

Top up via credit card, bank transfer, DD/CQ or cash. Credits appear in seconds. Pay only for what you use.

✍️

Compose & Upload

Write your message in any language. Upload up to 100,000 contacts per batch via file or API integration.

🚀

Send & Optimise

Launch your campaign and monitor real-time delivery reports, open rates and click analytics from your dashboard.

Side-by-side comparison

SMS vs RCS vs WhatsApp vs Email vs Voice

Not sure which channel is right for your use case? This table breaks it all down.

Feature / Channel 💬 SMS 🔵 RCS 🟢 WhatsApp 📧 Email 📞 Voice
Requires Internet✗ No✓ Yes✓ Yes✓ Yes✗ No
Requires App Install✗ Never✗ Never✓ Yes✗ Never✗ Never
Average Open Rate98%90%+85%+20–25%~95%
Rich Media (images, video)✗✓✓✓✗
Interactive Buttons / CTAs✗✓✓✓IVR
Two-Way ConversationLongcode✓✓✓IVR
Verified Sender BrandingDLT ID✓✓DMARC✗
OTP / Transactional✓ Best✓LimitedSlowVoice OTP
Works Without Smartphone✓✗✗✗✓
Delivery to 185+ Countries✓Growing✓✓✓
Cost per MessageLowestLow–MidMidLowestMid
Best ForOTP, alerts, promosRich promosEngagementNewslettersReminders

Industry use cases

Who uses WebGenie — and how

From fintech to retail, healthcare to logistics — WebGenie powers customer communications across every industry.

🏦

Banking & Fintech

OTP authentication, transaction alerts, account statements, fraud warnings, and loan repayment reminders delivered in under 5 seconds.

SMS · OTP · Voice
🛒

E-Commerce & Retail

Order confirmations, shipping updates, flash sale alerts, abandoned cart recovery, and loyalty reward notifications that drive repeat purchases.

SMS · WhatsApp · RCS
🏥

Healthcare

Appointment reminders, prescription alerts, lab result notifications, and health campaign broadcasts to patients across all devices.

SMS · Voice · Email
🎓

Education

Exam schedules, fee reminders, result announcements, attendance alerts, and emergency broadcasts to students and parents instantly.

SMS · Email · WhatsApp
🚚

Logistics & Delivery

Real-time dispatch updates, delivery confirmations, driver location sharing, and delay notifications that reduce inbound support calls.

SMS · WhatsApp · RCS
🏨

Travel & Hospitality

Booking confirmations, check-in reminders, upsell offers, post-stay feedback requests and emergency alerts for travellers worldwide.

SMS · Email · Voice

Knowledge base

Every question, answered

Comprehensive answers about WebGenie's platform, messaging channels, compliance, pricing and integrations.

WebGenie is an enterprise-grade messaging platform built for businesses of all sizes — from startups to large enterprises. It lets you send bulk SMS, RCS, WhatsApp messages, emails, and voice calls to customers across India and 185+ countries, all from a single dashboard or API. Whether you're an e-commerce brand sending order updates, a bank sending OTPs, or a marketing team running promotional campaigns, WebGenie has the tools, compliance infrastructure, and delivery network to power it.
Getting started takes under 5 minutes. 1) Sign up at webgenie.info — your account, dashboard access and API keys are created instantly. 2) Add credits via credit card, bank transfer, DD/CQ or cash. 3) Compose your message and upload your contact list (up to 100,000 numbers per batch). 4) Hit Send and monitor real-time delivery reports from your dashboard or mobile app. No contracts, no setup fees, and no technical expertise required.
WebGenie supports the full spectrum of business messaging: SMS/A2P (promotional, transactional, OTP), RCS (rich media messaging), WhatsApp Business API, Bulk Email, Voice Broadcasting (pre-recorded and Text-to-Speech), 2-Way Messaging (shortcode, longcode, keyword), Cloud Telephony (IVR, call masking, call patching), and Virtual Numbers. All channels are managed from a single unified dashboard.
Log in and click "Buy Credits". You'll be taken to our secure payment server where you can pay via credit/debit card, NEFT/IMPS bank transfer, demand draft, cheque, or cash. Credits are added to your account instantly after payment. There's no expiry on credits and you pay only for what you use — no monthly fees unless you're on an enterprise plan.
Yes. WebGenie's dashboard provides real-time delivery reports, open rates, click-through rates, and full transaction history. You can view campaign performance on the web dashboard or via the WebGenie mobile app. All historical transaction data is available under the "Transactions" section of your account at any time.
Yes. WebGenie has one of India's largest reseller networks. Our fully white-labelled panel lets you rebrand and resell our complete messaging suite — SMS, Email, Voice, IVR, International SMS, Short Codes, Long Codes, Virtual Numbers and more — under your own brand. The panel is fully customisable: rename pages, change colours, set your own pricing. You just need a domain name and we handle the rest. Contact Sales for a free demo.
WebGenie offers 24/7 technical support via email, phone and live chat. Enterprise customers receive a dedicated Account Manager. For password resets or account access issues, click "Forgot Password" on the login page or email support@webgenie.info. Our DLT compliance team can also assist with Sender ID and template registration.
Yes. The WebGenie mobile app lets you monitor campaign delivery, view reports, check your credit balance, and send messages directly from your smartphone. It's available for both iOS and Android, and is designed for business owners and marketers who need real-time visibility on the go.
Each batch upload supports up to 100,000 mobile numbers and a file size of up to 4 MB. There's no cap on total daily send volume — simply use multiple batches for larger campaigns. Enterprise accounts can request higher throughput via SMPP or API connections with dedicated routing.
WebGenie delivers to 185+ countries globally for SMS, Voice and Email. A single login covers both domestic (India) and international traffic — no separate account needed. For international SMS pricing and country-specific coverage, contact your Account Manager or our Sales team for a rate card tailored to your target markets.
SMS delivers a 98% open rate and a 90% read rate within 3 minutes of delivery — numbers no other channel comes close to. Unlike email, SMS doesn't go to a spam folder. Unlike WhatsApp or push notifications, SMS requires no app, no internet, and no opt-in beyond a phone number. It reaches feature phones and smartphones equally, making it the most universally accessible channel for businesses in India and globally.
Promotional SMS is used for marketing campaigns — offers, discounts, new product launches. It cannot be sent to DND numbers and is blocked between 9 PM and 9 AM. Transactional SMS is for service-critical communications such as OTPs, order confirmations, shipping updates, and bank alerts. It can be sent to DND numbers 24/7. OTP SMS is a subset of transactional with priority routing for under-5-second delivery. WebGenie supports all three with full DLT compliance.
Yes. WebGenie supports unicode/binary messaging across all Indian regional languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, Punjabi, Odia, Arabic and more. Messages in regional languages use 70 characters per SMS. Our platform handles concatenation automatically so recipients receive a seamless single message.
WebGenie delivers OTP SMS in under 5 seconds via dedicated priority routing. OTPs bypass standard message queues and are routed through the fastest available telecom operator paths. We maintain a 99.99% delivery SLA for OTP traffic, making WebGenie trusted by banks, fintech companies, and e-commerce platforms for critical authentication flows.
A Sender ID is the name that appears in the "From" field of your SMS — for example, VM-WEBGEN. As per TRAI regulations, Sender IDs are limited to 6 characters. They must be registered on the DLT platform along with your message templates before you can send. WebGenie can assist you with the entire DLT registration process.
DND (Do Not Disturb) / NDNC numbers have opted out of promotional communications. Promotional SMS cannot be sent to DND numbers — doing so violates TRAI regulations. WebGenie automatically scrubs DND numbers from your promotional campaigns before sending, keeping you fully compliant. Transactional and OTP SMS are exempt from DND restrictions.
Short Code: A 5-6 digit number for high-volume inbound campaigns and keyword opt-ins. Long Code: A standard 10-digit number for true two-way SMS conversations. Virtual Number: A number for inbound call routing, IVR, and call masking without exposing your real number. WebGenie provides all three.
SMPP (Short Message Peer-to-Peer) is an industry-standard protocol for high-throughput SMS delivery. It's ideal for businesses sending millions of messages per day who need the lowest latency and maximum throughput. For most businesses, our REST API is simpler. For high-volume enterprise needs, SMPP is the recommended choice. WebGenie supports both.
Standard SMS (English): 160 characters per part. Unicode SMS (regional languages): 70 characters per part. For longer messages, SMS is split and delivered as a single concatenated message on the recipient's device. WebGenie handles splitting and delivery automatically.
SMS wins on reach (works on every phone, no internet), deliverability, and OTP reliability. WhatsApp wins on engagement (rich media, two-way chat) but requires the app and internet. The best strategy uses both: SMS for critical OTPs and wide-reach promos, WhatsApp for rich engagement. WebGenie supports both on one platform.
RCS (Rich Communication Services) is the next evolution of SMS, built directly into Android's native messaging app. Unlike SMS, RCS supports rich media (images, videos, carousels, buttons, maps), verified sender branding (your logo appears in the message), read receipts, and interactive CTAs — all without the recipient needing to download any app. Think of it as WhatsApp-level richness delivered through the default SMS inbox.
WebGenie supports: Single Rich Cards (image + text + buttons), Carousel Cards (swipeable product cards), Text with Suggested Replies (quick reply buttons), Rich Standalone Messages, and Conversational Messages for two-way experiences. Ideal for product catalogues, booking confirmations with "Confirm/Cancel" buttons, and interactive campaigns.
WebGenie automatically handles SMS fallback. If a recipient's device or carrier doesn't support RCS (e.g., iPhones, older Androids), the message automatically falls back to a standard SMS. This ensures 100% delivery coverage regardless of device. You configure your fallback SMS content alongside your RCS template.
Yes. RCS Business Messaging requires brand verification through Google's RBM programme. Your brand name, logo, and verified checkmark appear directly in the recipient's message thread — significantly boosting trust. WebGenie manages the verification process on your behalf.
RCS works natively in Android's SMS app — no separate app required. WhatsApp requires installation and an active internet connection. RCS offers verified sender branding at the carrier level. WhatsApp has broader existing adoption in India. Ideally: use RCS for Android users and maintain WhatsApp for maximum reach. WebGenie supports both.
RCS is rapidly expanding in India. Major networks including Jio, Airtel and Vi (Vodafone Idea) support RCS on compatible Android devices. WebGenie monitors carrier support in real time and routes messages with automatic SMS fallback when RCS is unavailable. Contact our Sales team for the latest RCS carrier coverage map.
RCS provides: Delivered, Read (recipient opened it), Button Clicks (which CTAs were tapped), Suggested Reply selections, and Media Views. This level of engagement data lets you optimise campaigns with email-level precision — something standard SMS cannot provide.
The WhatsApp Business App is free, manual, limited to one device, and can't integrate with other systems — designed for very small businesses. The WhatsApp Business API allows high-volume automated messaging, CRM integration, chatbot deployment, and multi-agent support. WebGenie is a WhatsApp Business Solution Provider (BSP) that gives you full API access, handles template approvals, and provides the analytics dashboard.
Template Messages (HSMs) are pre-approved outbound notifications — order updates, OTPs, appointment reminders. They can be sent to opted-in customers at any time. Session Messages are free-form messages within a 24-hour customer-initiated conversation window — ideal for customer support and conversational commerce. WebGenie handles Meta template approvals for you.
WhatsApp Business API supports: Images (JPG, PNG), Videos (MP4), Documents (PDF, DOC, XLS), Audio (MP3, OGG), Location sharing, Interactive List Messages, Interactive Reply Buttons (up to 3), and Product Catalogues for e-commerce — ideal for invoices, tickets, product showcasing, and guided customer journeys.
Meta requires explicit opt-in before sending template messages. Opt-ins can be collected via: Website forms with a WhatsApp checkbox, SMS campaigns (reply with a keyword), Click-to-Chat links (customer initiates), or QR codes. The opt-in must clearly state the customer is agreeing to receive WhatsApp messages from your business. WebGenie helps you design compliant opt-in flows.
Yes. WhatsApp OTP offers higher trust perception (verified badge) and richer message format. However, SMS OTP is still more reliable for critical authentication as it works without internet. WebGenie recommends a multi-channel OTP strategy: try WhatsApp first, automatically fall back to SMS if undelivered within a set time window.
Meta uses conversation-based pricing with four categories: Utility (transactional), Authentication (OTPs), Marketing (promotions), and Service (customer-initiated). Each 24-hour window is billed as one conversation. India-specific rates and volume discounts are available through WebGenie — contact our team for a tailored quote.
Yes. WebGenie's WhatsApp API supports chatbot and automation integration for customer onboarding, FAQ responses, order tracking, appointment booking, and lead qualification. Bots handle routine queries automatically and escalate complex issues to human agents. WebGenie integrates with popular chatbot platforms and CRMs via API and webhooks.
WhatsApp offers rich media, higher engagement, and two-way conversation — ideal for personalised customer journeys. SMS has broader reach, higher guaranteed deliverability, and is better for urgent messages. Best practice: use WhatsApp for engaged opted-in audiences and SMS as a universal fallback and OTP channel. WebGenie supports both from one platform.
Email delivers an average ROI of $36–$42 for every $1 spent — the highest of any digital marketing channel. While SMS wins on open rates and WhatsApp on engagement, email wins on content depth (no character limits, full HTML layouts), audience ownership (your list, your rules), cost at scale, and automation sophistication (drip sequences, behavioural triggers, A/B testing). For newsletters, product catalogues, and nurture sequences, email remains unmatched.
WebGenie uses: Dedicated and shared IP pools with warmed-up reputation, SPF, DKIM, and DMARC authentication, automatic bounce and spam complaint management, list hygiene tools (removing invalid addresses), and real-time reputation monitoring. We also provide inbox placement testing before large campaigns so you can identify and fix deliverability issues proactively.
WebGenie supports: Promotional broadcasts, Transactional emails (order confirmations, invoices, password resets), Drip/nurture sequences, Newsletters, Abandoned cart emails, and Re-engagement campaigns. All include full open, click, bounce and unsubscribe tracking.
Key factors: Sender reputation (use WebGenie's authenticated infrastructure), List quality (only opted-in subscribers — never buy lists), Content (avoid spam trigger words, excessive caps, image-only emails), Engagement (regularly clean unengaged subscribers), and Technical setup (SPF, DKIM, DMARC configured — WebGenie handles this). Our team can advise on content and list best practices.
Yes. WebGenie supports dynamic personalisation via merge tags — insert customer names, order details, account balances, product recommendations, or any data field from your contact list into email content and subject lines. Advanced personalisation (different content per segment) is available via our API, which accepts custom variables per recipient at send time.
Open Rate = % of delivered emails opened (industry average 20–25%). Click Rate (CTR) = % of delivered emails where a link was clicked. Click-to-Open Rate (CTOR) = % of openers who clicked — the best measure of content effectiveness, removing the influence of subject line performance. WebGenie's dashboard tracks all three with device type and geographic breakdowns.
Voice broadcasting delivers a pre-recorded or Text-to-Speech audio message to thousands of recipients simultaneously. It's effective for: Reaching non-literate audiences, High-urgency alerts, Markets with lower smartphone penetration, Political campaigns and public announcements, and Customer service follow-ups. Voice has a ~95% answer rate on known numbers, making it one of the most impactful channels for critical communications.
Two methods: File Upload — upload a pre-recorded audio file in MP3 format from the dashboard. Text-to-Speech (TTS) — type your message and our TTS engine converts it to natural audio. TTS supports English and Hindi. Both allow you to preview your message before launching. Ensure clear pronunciation and minimal background noise for best results.
IVR (Interactive Voice Response) is an automated phone system interacting via voice prompts and keypad inputs. WebGenie's IVR enables: Automated customer support (press 1 for billing), Lead qualification, Survey and feedback collection, Appointment confirmation, Payment reminders with confirmation, and Outbound IVR blasts for large-scale data collection. IVR dramatically reduces agent workload and improves customer experience.
Call masking allows two parties to communicate by phone without seeing each other's real number. WebGenie routes calls through a virtual number. This protects customer privacy, prevents direct agent-customer contact post-delivery, and is widely used by ride-hailing apps, food delivery, marketplaces, and healthcare providers. It also enables full call recording and analytics on all masked calls.
A missed call number disconnects after one ring (free to the caller) and triggers an automated response. Common uses: Lead generation, SMS/WhatsApp opt-in collection, Voting and polling, Feedback collection, and Service activation. Highly effective in India because they cost the customer nothing — removing the biggest barrier to engagement.
Yes. WebGenie's dashboard provides per-call reporting: Answered, Not Answered, Busy, Invalid Number, and Call Duration. For IVR campaigns, you also get keypress response data showing exactly which options callers selected. All data is exportable as CSV and integrates with your CRM via API for automated follow-up actions.
DLT (Distributed Ledger Technology) is a blockchain framework mandated by TRAI under TCCPR 2018. It is mandatory for all businesses sending commercial SMS in India. DLT requires: 1) Register your business on a telecom operator's DLT portal, 2) Register your Sender IDs, 3) Register every message template. Unregistered messages are blocked by telecom operators. WebGenie's compliance team handles your full DLT registration.
You can register on any major telecom DLT portal: Jio Trueconnect, Airtel DLT, Vi DLT, BSNL DLT, or TATA DLT. Registration on any one portal enables delivery across all networks. WebGenie can assist with any operator portal and advise on fastest approval timelines.
Required KYC documents: Certificate of Incorporation or GST certificate, PAN card of the business or proprietor, Authorised signatory details with Aadhaar, Business address proof, and a declarative letter on company letterhead. All Sender ID and Template registrations are subject to telecom operator approval, typically taking 3–7 business days.
Promotional SMS can only be sent between 9 AM and 9 PM local time. Messages outside this window are blocked or queued. Transactional SMS (OTPs, bank alerts) can be sent 24/7 including to DND numbers. WebGenie enforces timing rules automatically so you stay compliant without manual adjustments.
TRAI mandates a maximum of 6 alphabetic characters for Sender IDs in India, typically formatted as XX-XXXXXX (e.g., VM-WEBGEN). All Sender IDs must be registered on the DLT platform before use.
Unregistered templates are automatically blocked by telecom operators before delivery. The message shows as "failed" in your delivery reports. Repeated violations can result in your Sender ID being blacklisted. WebGenie recommends registering all planned message templates — including variations — before launching any campaign.
Yes. WebGenie aligns with India's DPDPA 2023, TRAI's TCCPR 2018, and international GDPR principles. Key features: encrypted data storage, role-based access controls, consent management for opt-in/opt-out tracking, audit logs, and secure API authentication. Infrastructure is hosted in ISO 27001-certified data centres.
WebGenie automatically processes opt-outs across all channels. For SMS, recipients reply "STOP" and are immediately removed from future campaigns. For email, all campaigns include a mandatory unsubscribe link. For WhatsApp, opt-out follows Meta's Business Policy. Unsubscribed contacts are stored in your suppression list and auto-excluded from all future sends.
Yes. WebGenie provides a comprehensive RESTful HTTP API for all channels: SMS, RCS, WhatsApp, Email, and Voice. Full API documentation is available at docs.webgenie.info with code examples in PHP, Python, Java, Node.js, and more. API keys are generated instantly from your dashboard. WebGenie also supports SMPP protocol for high-throughput SMS at the telco level.
Integration takes under 30 minutes. Use our REST API to trigger messages from any website event. WebGenie provides: API documentation with ready-to-use code snippets, SDKs for major languages, Webhooks for delivery receipt callbacks, and Plugin integrations for WooCommerce, Shopify, Magento, and WordPress. For non-technical teams, our dashboard's "Send via Web" requires zero coding.
Yes. WebGenie's scheduler lets you set any future date and time for delivery across all channels. The platform automatically respects TRAI timing restrictions for promotional SMS, queuing messages to the next available window. Scheduled campaigns can be edited, paused, or cancelled before they send.
Yes. WebGenie supports inbound message handling for two-way SMS via Long Code and Short Code numbers. Incoming replies are forwarded to your endpoint via HTTP webhook in real time. This enables SMS chatbots, survey response collection, opt-in keyword processing, and interactive customer support. Full two-way history is visible in the WebGenie dashboard.
Use SMPP when: sending millions of messages daily, requiring absolute lowest latency, or building a telco-level aggregator or OTP platform. For most businesses (up to a few hundred thousand messages daily), the REST API is easier and fully sufficient. WebGenie supports SMPP v3.4 with customised throughput limits for enterprise clients.
Three ways: Dashboard — real-time campaign reports filterable by campaign, date, and status. API polling — query individual message or batch status via the reports endpoint. Webhooks (DLR callbacks) — WebGenie pushes delivery status updates to your server in real time as they arrive from telecom operators. Webhooks are recommended for OTP verification flows.
Yes. WebGenie integrates with all major platforms via REST API and native connectors: Salesforce, HubSpot, Zoho CRM, Freshdesk, Shopify, WooCommerce, Magento and more. Enable automatic campaign triggers based on CRM events — e.g., WhatsApp message when a lead becomes "Qualified", or SMS when an order ships. Contact our technical team for a custom integration assessment.
Navigate to "Transactions" in your dashboard for a full history of all messages sent, credits purchased, and campaign activity — with date, time, channel, count, and cost breakdowns. Monthly invoices and credit receipts are available under "Billing". Enterprise accounts can receive automated monthly billing statements. All data is exportable as CSV.

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